Magnum has launched its latest innovation in the form of a duo of new flavours – Euphoria Pink Lemonade and Vegan Chill Blueberry Cookie.
The new products feature ice cream – with a raspberry sorbet core in one and a blueberry sorbet core in the other – dipped in cracking chocolate, with popping candy and raspberry pieces, and vegan chocolate and dark cookie pieces respectively.
Magnum has hailed both new flavour combinations as the ice cream brand‘s “most magical flavour innovations yet”, which will be available in single, three and six mini multipacks.
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Alongside the new product launches, the Unilever-owned brand has also kicked off an out-of-home summer campaign, designed to showcase and celebrate its new flavour innovations.
Magnum UK brand manager Daniel Lythgo said: “We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”
The latest product launches follow Unilever unveiled plans which will see a “full separation” of its ice cream division, with last month the FMCG’s chief executive Hein Schumacher hinting that the Netherlands has a “good chance” of hosting the split-off brands.
Magnum Euphoria Pink Lemonade is available in single (RRP £2.20), 3 Multipack (RRP £3.99) and 6 Multipack Mini (RRP* £4.50), while Magnum Vegan Chill Blueberry cookie can be purchased in single (RRP £2.20) and 3 Multipack (RRP £3.99).
