Asda is launching a new baking range, having overhauled its existing offering with a modern design, featuring tips on the packaging to encourage at-home baking.
The ‘Bake by Asda’ range features 66 lines starting from 65p, including baking powders, flours, pizza mix, icing, colourings, a variety of sprinkles and chocolate, as well as accessories such as pastry cases, cupcake cases and liners.
Asda assistant brand manager Ellie Beacham said: “We’re proud to bring this range to our shoppers. As a development team, we have improved the basics, ensuring our range was in line with the market, and filling any range gaps we had.
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“Having reviewed the opportunity for newness and inspiring flavours, we have introduced several new sprinkles lines for our customers to enjoy decorating with.”
These toppings include chocolate chips in dark, milk and white, pink sprinkles, rainbow star sprinkles, and triple chocolate curls.
Beacham added: “Customers shopping the new Bake by Asda range can create beautiful bakes for an affordable price, as well as proudly displaying the products in their kitchen. We’re excited to see what shoppers create.”
The collection joins the grocer’s sister brand ‘Cook by Asda’, which looks to inspire shoppers to experiment with different flavours through scratch-cooking ingredients such as Gochujang paste, Massaman paste, Laksa paste, Chipotle breadcrumbs and Nooch seasoning.
