Co-op is launching online wine tastings to offer members exclusive access to the producers behind its own-brand range.
The free online events, which look to help members learn more about wine, focus on two different varieties each month linked to the season and are hosted by the winemaker and a member of the convenience retailer’s wine buying team.
The next tasting, which will focus on Co-op’s Rioja and Rioja Blanco wines, will take place on 24 April.
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Co-op wine buyer Sarah Benson said: “We’re fiercely proud to work with some of the world’s finest winemakers for our own-brand range, and we’re thrilled to offer our members exclusive access to learn first-hand how our wines are produced.”
The virtual tastings were first piloted by the grocer during the pandemic, and Benson said they were “incredibly popular”.
She added: “As a co-operative, our members are at the heart of our business and help shape how our business is run. We often engage with our members for our wine range – from helping to design our new Irresistible Pais label to choosing the right hue and bottle for our Irresistible Solo Rose.
“Hearing directly from our members about our wine range is important, and these tastings are just another way we can connect with them.”
