Asda has extended its omnichannel payment solution partnership with payment service company Worldline for another five years.
The partnership will allow Asda to utilise Worldline’s payment solutions, terminals, acquiring services, and smart routing through Worldline Payment Orchestration, in an aim to boost experience and efficiency for the supermarket‘s 800,000 weekly deliveries.
The tie-up is designed to allow the grocer to gain valuable insights about its customers, and better tailor its offerings.
It is also expected that there will now be a “significant increase” in transactions through Worldline’s gateway, the majority will occur in-store, complemented by online purchases.
The newly-extended partnership follows the payment company’s existing 16 year relationship with the grocery retailer.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Asda treasurer and head of pensions Richard Skyes said: “Our partnership with Worldline will help create significant operational efficiencies throughout our customer relationship journey, and as customer shopping habits change, the insight, data and learning through Worldline’s platform and value-added services will enable Asda to be more relevant to its customers.
“We are delighted to continue working with Worldline to develop the best customer experience.”
Worldline merchant services UK chief executive officer Lee Jones added: “Extending our partnership with Asda is a tremendous boost and an honour for Worldline, particularly in the retail grocery sector.
“By continuing to place their trust in us and utilising the full range of services we offer, Asda is demonstrating that our payment solution is not only a market leader but also ideally suited to meet the needs of large grocery retailers.”
