Asda launches new colleague benefits as it confirms 2024 pay rates

Asda has launched two new colleague benefits and confirmed that its proposal to increase retail pay rates to £12.04 per hour has been accepted by colleagues.

The new benefits, which are accessible to all 150,000 Asda colleagues at no charge, include a ‘Care Concierge’ and a ‘Mortgage Advice Bureau’.

The Care Concierge, managed by Legal & General, offers expert assistance regarding later-life care for loved ones, while the Mortgage Advice Bureau provides comprehensive guidance for colleagues navigating property purchase or remortgaging.

These benefits add to the supermarket giant’s existing package which includes round-the-clock access to a private GP service, unlimited mental health support and flexible wage services through Wagestream.

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Asda also confirmed that its proposed hourly pay rate increase from £11.11 to £12.04 for all store-based colleagues has been accepted following a ballot by Usdaw members.

From 1 April, the rates will initially increase to £11.44 to meet National Minimum Wage requirements, followed by a further rise to £12.04 on 1 July.

Rates for colleagues at stores inside the M25 will rise to £13.21 per hour.

Asda chief people and corporate affairs officer Hayley Tatum said: “We have made a record investment in pay this year to recognise the great work our colleagues do serving customers every day and we are delighted that our proposal has been accepted.

“We also understand that supporting our colleagues goes beyond pay and the workplace, which is why we continue to explore new benefits for colleagues to provide support for their and their families health and wellbeing.”