Private label products have long occupied an important space in the grocery aisles. With rising costs of living, along with consumers expecting more from products than just a low price, what impact has this had on perceptions of the private label?
As a global leader in designing and producing responsible packaging, Amcor has recently questioned private label shoppers to find out what drives their purchasing decisions. This involved speaking to 3,000 grocery shoppers across Europe about price, quality, and the importance of sustainability.
What did we learn?
- 70% of European Consumers Regularly Choose Private Label Products: While initial purchases may be price-driven, 50% of respondents said they plan to continue purchasing private labels even if their economic situation improves. This shows the allure of private labels extends beyond price, reflecting a shift towards trust in the quality of the product.
- Sustainability Takes Center Stage: Consumers are placing more emphasis on sustainability when making purchasing decisions. Terms like “recyclable”, “less packaging”, and “less plastic” positively influence their purchase decisions.
- Eye-Catching Packaging: The Key to Consumer Choice: 1 in 4 consumers say that packaging and its features are the reason that they buy private label products.
Ready to dive deeper into the minds of consumers and unlock the secrets of private label success?
Uncover what consumers really think in Amcor’s latest infographic to stay ahead in this competitive market.
