CSR Unpacked: What’s most important to consumers?
Golley Slater has published a CSR whitepaper diving into consumer habits that will shape the retail industry in 2024. Explore the top three findings that all FMCG brands in the grocery environment should focus on, including:
- Individual Influence: Consumers seek brands that enable them to contribute positively to society.
- Affordability and Sustainability: The report stresses the potential of a ‘win-win’ situation – as consumer engagement is heightened when coupled with incentives for eco-friendly choices.
- Gen Alpha: The consumers of tomorrow and a generation championing inclusivity, equality, and environmental activism, gravitate towards brands echoing these values.
Plus, gain valuable insights into consumer behaviours including a breakdown of how each generation views sustainability.
