Cranswick proposes one-off award to boost executive pay

Cranswick is understood to be looking to overhaul its remuneration policy to add a scheme that incentivises executives and helps grow the business.

The pork producer told large shareholders that it wanted to bring in a one-off award that could increase payout for bosses, as it looks to grow its stock market valuation over five years, The Times reported.

The preliminary proposals, which have only been communicated privately among its leading investors, could face objection from some fund managers.


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However, one City investor told the publication: “With the right targets and the right checks and balances it’s not necessarily a bad thing.”

If Cranswick was to go ahead with any proposals, the award would be delivered on top of current incentives including annual bonuses.

Last year, the pork giant’s chief executive Adam Couch’s salary, bonus, share awards and benefits totalled £2.2m as chief financial officer Mark Bottomley took home a package worth almost £1.5m.

The group, which is valued at more than £2.2bn saw pre-tax profits rise 7.4% last year to £139.5m.

Its success comes as vegan products suffer a fall in demand, as sales of meat alternatives were down 13.6% over the past year.

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