Lidl has unveiled a ‘Bottlecelli’ mural dedicated to celebrating the discounter’s plastic recycling scheme’s achievements.
‘Bottlecelli’ was created in collaboration with Glaswegian mural artist Smug as a reimagining of renaissance artist Sandro Botticelli’s The Birth of Venus, and features over 30,000 waste bottle caps collected through the scheme.
It marks the discounter recycling over 253,000 PET plastic and aluminium containers since it launched its ‘first of a kind’ bottle return’ initiative last month.
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In a supermarket first, the scheme, which sees customers rewarded 5p for each eligible item they return via reverse vending machines, was launched in February and will run until August.
Photo Credit: Jane Barlow/PA Wire
Lidl predicts that the trial scheme alone will create a minimum of 10.5 tonnes of plastic and aluminium material being recycled each month, while the materials will be retained to create new products.
Lidl regional director for Scotland Marco Ivone said: “Since launching last month, we’ve had an overwhelming response to our pilot return scheme and ‘Bottlecelli’ is an opportunity for us to give something back to the Glasgow community.
“We know our customers share our passion for sustainability, and saving money, and we hope even more people take advantage of the schemes as we continue to invest in ways to ensure recycling is as convenient as possible.”
