AB InBev has rolled out Corona-branded fridges in 70 Sainsbury’s stores to improve the shopper experience.
Each fridge offers shoppers a range of Corona beers, non-alcoholic beverages and ready-to-drink options, which are strategically placed next to the supermarket giant’s chilled ready meals, KamCity reported.
It comes as AB InBev has become the first official beer partner of the Olympics.
Corona Cero, the non-alcoholic iteration of the global beer brand, has become a sponsor of the Olympics in a bid to promote a “shared commitment to responsible consumption”.
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Sainsbury’s boss Simon Roberts set out its strategy update last week as it vies to become “first choice for food”.
The supermarket is aiming to achieve further food volume growth ahead of the market, as well as ensuring its full range of food is available to more customers.
Currently, only 15% of its supermarkets offer its full food selection. Sainsbury’s will focus on creating additional space for food in around 180 higher potential stores over the three year plan, which it expects to be a key driver of grocery volume gains.
