Cadbury confirms prices hike amid ‘considerable cost challenges’

Cadbury has confirmed it is will increase prices across its range following a steep rise in production costs.

The confectionery giant told Grocery Gazette that the price hikes were a “last resort” for the business.

A Cadbury spokesperson said: “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business.

“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar, which are widely used in our products, costing far more than they have done previously.


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“Meanwhile, other costs like energy, packaging, and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.

“As a result, we are having to make some carefully considered price increases for some of our products so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”

Cadbury’s latest price rise follows other FMCG giants warning of similar increases as the sector attempts to tackle rising inflation.

Last year Mars came under fire from accusations of shrinkflation, following it slimming down Galaxy chocolate bars as it aimed to “absorb the rising costs of raw materials and operations”.

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