Nescafé is undergoing a major relaunch with a refreshed new look aimed at modernising the brand.
The 85-year-old coffee brand will be updating packaging designs across its Original, Gold Blend, Azera and Frothy Coffee products in a bid to make them stand out on shelf.
The new design looks to amplify the accent in Nescafé behind the logo on all packs, and coffee bean imagery will be included across the products to enhance its coffee credentials.
The brand’s sustainability commitments will also be clearer with the line “100% responsibly-sourced coffee” displayed on every jar and pack.
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Nestlé UK and Ireland Nescafé marketing director Sophie Demoulin said: “This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.
“By introducing new captivating pack designs, and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.
“We know that coffee enthusiasts have emotional connection with the brand and we are confident that our refreshed new look will resonate with them.”
The rebrand will be supported by extensive marketing campaigns across channels including TV, digital and social media.
