Müller is launching Cadbury milkshakes, marking the first time the chocolate brand has entered the bottled milk drinks category in the UK and Ireland.
Under licence from Mondelēz International, the dairy giant is launching the new product in two flavours – chocolate and chocolate caramel – both of which are made in the UK using milk from British farms and Cadbury milk chocolate.
The 250ml drinks are currently available in Sainsbury’s, and will be rolling out to other retailers from March.
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Müller is looks to expand and optimise its portfolio of products and capitalise on growth in the flavoured milk category, where sales are up 4% year on year.
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.
Müller Yoghurt and Desserts CEO Justin Cook and Mondelēz VP global licensing Nikhilesh Brahma said: “We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats.
“We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration – that started with desserts – and now expands into milkshakes with Cadbury, the nation’s favourite chocolate.”
