Aldi unveils new round of price cuts as it invests £30m in January alone

Aldi has revealed another round of price cuts across its range of fresh produce and everyday grocery essentials.

Products such as fruit and vegetable, fish and household cleaning products are included in Aldi’s latest list of reductions, with some prices lowered by up to 13%.

Items in the campaign include Magnum All In One Dishwasher Tablets, which dropped to £3.09 from £3.35, and Specially Selected Australian Merlot, which is now £8.19 from £8.99.

The latest price cut takes the discounter supermarket’s investment into lowering its prices for customers to £30 million in the first month of 2024 alone. It slashed the price of 40 of its most popular grocery products earlier this month.


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The recent price cuts also come amid consumer group Which? naming Aldi the Cheapest Supermarket of the Year for 2023.

Aldi managing director of buying Julie Ashfield said: “We’ve got 2024 off to an amazing start – investing more in price cuts than ever before to ensure our customers get the lowest prices possible.”

“We’ve seen hundreds of thousands of customers shop with us for the first time in the past year, with significant savings to be had by simply switching to Aldi.”

Full list of items: 

Product Old price New price
Everyday Essentials Raspberries 125g £1.39 £1.32
Nature’s Pick Raspberries 225g £2.65 £2.39
Magnum All In One Dishwasher Tablets £3.35 £3.09
Power Force All Purpose Cleaner 1l £1.05 £0.99
Specially Selected Gastro Lasagne 400g £3.39 £3.19
Specially Selected Gastro Lasagne 700g £4.79 £4.69
Specially Selected Paella/Patatas Bravas 800g £5.49 £5.29
Specially Selected Australian Merlot £8.99 £8.19
Animus Vinho Verde £4.99 £4.79
Specially Selected Temps Du Rosé £8.99 £8.19
Specially Selected Table Sauces – Mint / Horseradish / Bramley Apple £1.39 £1.29
Belmont Choco Sticks £1.25 £1.19
Savour Bakes Cracker Share Tub 250g £1.49 £1.29
Broderick’s Brownies 4 pack £1.05 £0.99
Four Seasons Pineapple Slices 432g £0.89 £0.85
Bramwells Tartare Sauce 175g £0.65 £0.59
Cowbelle Creme Fraiche 300ml £0.99 £0.89
Taurus Dry Cider 4x440ml £2.39 £2.29
Taurus Pear Cider 4x440ml £2.39 £2.29
Vive Diet Lemonade 6x330ml £1.39 £1.35
Sun Quench Double Strength Squash £0.99 £0.95
Cowbelle Protein Milk 330ml £0.99 £0.89
The Fishmonger Cod Fillets £3.69 £3.59

 

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