The Co-op has debuted a carbon reduction scheme that financially rewards its beef supply chain farmers for sustainable farming practices.

In partnership with its supplier Dunbia, the two-year new ‘Beef Sustainability Pilot is designed to aid Co-op’s aims to decarbonise its supply chains.

Farmers in the pilot group currently represent roughly 10% of Co-op’s Beef supply chain and will be supported by bespoke sustainability resources. They will be able to gain emission reduction achievement-linked rewards throughout the programme.

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The pilot will also help the convenience retailer provide more precise emissions data as it focuses on its long-term target of net zero by 2040.

Co-op agriculture manager Joseph Keating said: “Recognising and rewarding farmers who are leading the way and making positive changes to reduce their carbon footprint is important in developing a more resilient and sustainable agriculture industry, so we’re thrilled to announce our new Beef Sustainability Pilot at Co-op alongside Dunbia.

“As a responsible retailer, we continue to lead on the issues that matter most to our member-owners and customers, and supporting British farmers on their collective sustainability journey is at the very heart of this. We know that by investing in British agriculture, we are investing in the UK economy, supporting farming communities and meeting our member’s concerns for food provenance.”