Dash Water is reintroducing its best-selling Grapefruit sparkling water flavour due to popular demand.
Originally launched in the summer, the 300,000 limited can quickly became the brand’s fastest-selling flavour, selling out twice as quickly as expected.
Dash Water co-founder Jack Scott said: “We were over the moon with the response to Grapefruit when we launched it in the summer.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“Having achieved the highest rate of sales of all other Dash flavours in its first month, we knew we had to continue it. Hundreds of our customers reached out asking us to bring back the citrusly-good flavour, so that’s exactly what we did.”
The relaunch of the brand’s grapefruit flavour marks another step forward in Dash’s mission to change the narrative around artificial sweeteners being a consequence-free sugar substitute.
Last year the UK’s leading seltzer brand secured almost £9m in its latest round of funding to fuel its expansion into Europe.
