Aldi has launched its first-ever Pigs in Blankets ice cream after a dairy farm won its Christmas contract competition.
Revealed through the discount grocer’s Channel 4 show, ‘Aldi’s Christmas Secrets’, Yorkshire-based dairy farm Yorvale competed against other British suppliers for a spot on the supermarket’s shelves in the run-up to Christmas.
Owners Ian and Lesley Buxton, who won the festive pitch which landed them their first Aldi listing, described the contract as “life changing.”
The savoury-sweet ice cream which is pork flavoured with a salted smoked maple syrup will roll out in stores from today (19 December) priced at £2.49 for a 500ml tub.
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Aldi managing director of buying Julie Ashfield said: “Yorvale and their Pigs in Blankets Ice Cream really excited us. It’s such a unique product that we can really see doing well at Aldi.”
Ian said: “This is our first ever Aldi contract – an order of 25,000 is absolutely life changing. It’s great to think the whole country could be tucking into Pigs in Blankets ice cream at Christmas time. I hope it brings a smile to everyone’s faces.”
Lesley added: “We knew it had to be unusual so we set about looking at typical Christmas flavours that might work in ice cream.
“We experimented with different flavour profiles: Brussels Sprouts, bacon and chestnut, Port-soaked cranberries and blue cheese, blue cheese and smoky bacon. Even a Christmas spiced ‘Cuthbert’ the carrot cake.
“But we finally landed on Pigs in Blankets as it was by far the best, and most festive tasting of them all.”
The new product comes as research from the discounter found that UK households are set to eat up to 423 million pigs in blankets on Christmas Day.
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