Walkers has rolled out new packaging for Sunbites made with recycled plastic as it moves the entire range to non-HFSS.
Made with 50% recycled plastic, the new packaging is set to reduce Sunbites use of virgin plastic by over 200 tonnes over the next two years.
It comes as the Walkers brand range becomes non-HFSS [high in fat, sugar and salt], in response to consumer demand for healthier snacking options.
Made with whole grains and natural flavouring, the reformulated healthier recipe also contains less sugar and salt.
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It represents the next step in Walkers parent company PepsiCo’s health and sustainability plan, which includes the ambition in Europe to eliminate virgin fossil-based plastic in crisp and snack bags by 2030.
PepsiCo UK sustainable packaging lead Gareth Callan said: “The Sunbites transformation marks our ongoing commitment to offering products that are better for both people and planet.
“We’re proud of the progress we’ve made so far to reduce the fossil-based plastic we use and meet growing demand for healthier snacking options without sacrificing taste. We’re working hard to reinvent our packaging.
“To help us do this at scale, we are urging the UK government to recognise the role that chemical recycling and other emerging mechanical technologies could play in creating demand for food-contact flexible plastics – including the modification of the Plastic Packaging Tax to stimulate a circular economy for packaging in the UK”.
