LeBron James-founded tequila has UK debut in Selfridges
Basketball icon LeBron James’ tequila brand, Lobos 1707 Tequila & Mezcal is launching in the UK in Selfridges.
Founded by the basketball star and chief creative officer Diego Osorio, the premium agave spirit brand’s launch in the upmarket department store, follows its international debut in Dubai earlier this year.
The drink claims to use “all-natural” ingredients is gluten-free, uses zero colour or flavour additives.
It is made out of Blue Weber Agave, which is harvested, distilled and bottled in Mexico.
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Osorio said he was excited to “welcome the UK to our wolf pack”.
“It’s exciting to see our pack continue to grow as we expand our footprint around the world,” said James. “We can’t wait for people in the UK and all over to taste our best-in-class liquid.”
Lobos 1707 & Mezcal is available for purchase in-store or at Selfridges.com for delivery or store collection with price ranges from from £64.99 to £180.
