Alcohol-free brand Lucky Saint has launched a new alcohol free Superior Hazy IPA.
The new drink, which will be available in retailers such as Waitrose, Morrisons and Ocado from 7 December, debuts ahead of next year’s Dry January.
Research indicates that Dry January 2024 could be the biggest on record for the UK, as a result of the UK’s rapidly changing drinking culture, with12 million Brits expected to take part.
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Lucky Saint’s latest product will join its current most popular drink, its alcohol-free Superior Unfiltered Lager, which launched five years ago.
Lucky Saint founder Luke Boase said: “I’m extremely proud of the IPA we’ve created, following two years of development.
“The ambition was to brew an alcohol-free IPA that captures the magic of new world hops, balanced with exceptional body and the perfect level of bitterness. Here’s to the next five years.”
