Unilever’s best-known nutrition and personal care brands have been named as official sponsors of the UEFA Euro 2024.
Food brands named in the British multinational fast-moving consumer goods company‘s new partnership include household names such as mayonnaise brand Hellmann’s, as well as Knorr, Colman’s, Amora, and The Vegetarian Butcher.
Building on Unilever Personal Care initiative’s record of sponsoring major sporting events, these food brands will also be accompanied by brands such as Sure, Dove, Lynx and Radox.
In the lead-up and throughout the tournament, the brands will work alongside key retail partners, creating consumer experiences and opportunities for shoppers and fans.
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Unilever nutritional general manager Europe Peter Dekkers said: “The enjoyment of food plays such an important role in how we come together with friends and family over sporting events, whether we’re watching together with thousands of others in stadia or cheering from the comforts of home.
“Unilever Nutrition brands are proud to be part of this huge European event, which also has global appeal, and to reach more people through their love of football.”
UEFA marketing director Guy-Laurent Epstein, added: “Unilever’s nutrition and personal care brand portfolio reaches billions of people every day, and I am confident that together we will bring a new dimension of engagement and excitement to fans everywhere.”