Lidl has unveiled a Christmas jumper rental service alongside the launch of its new festive jumper for 2023.
For the first time, every jumper between 2020 and 2023 will be available to rent for £2 a day on fashion rental app By Rotation.
The service will be available until 31 December, with all profits going to the NSPCC.
It comes as previous Christmas jumpers sold every two seconds.
The discounter has also collaborated with slow-fashion specialist Lydia Bolton on three bespoke Lidl Jumpers inspired by pop culture Christmas icons.
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Made from upcycled textiles, the jumpers will be available exclusively as part of the Lidl x By Rotation collection.
They include ‘The Carey’ – a red jumper with an off-the-shoulder cut and big bows, ‘The Lewis’ – a sparkly gold jumper, and ‘The John’ – a blue turtleneck with frills, sequins and stars.
Bolton said: “Designing and producing these jumpers inspired by Christmas icons from second-hand textiles has been super fun and creative, but knowing they are going to be rented and re-worn also supports my mission of valuing and reusing textiles.”
By Rotation founder and CEO Eshita Kabra added: “By Rotation is thrilled to partner with Lidl this festive season by adding Lidl’s Christmas jumpers to our shared wardrobe on the app.
“With Christmas being one of the top occasions of the year when the demand for purchasing single-wear outfits skyrockets, renting a festive jumper for your holiday season plans is a great way to leave a positive impact on the planet and also save money.”
