Lidl has revealed this year’s iconic Christmas jumper design with a nod to one of the nation’s favourite festive movies as it also teases its Christmas campaign for this year.
The discount German supermarket has unveiled its Lidl-branded Christmas jumper – which costs just £7.99 and will be making a welcome return for 2022 with an updated design.
The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release
The 16-second teaser clip, which can be seen across all of Lidl’s social channels, features a family shopping in the seasonal Christmas aisle, with a little girl’s bear getting a lot of attention.
Spotted: a little girl with her bear.
It’s some sort of Lidl Bear…👀 pic.twitter.com/f5MyHes8lO
— @LidlGB (@LidlGB) November 1, 2022
Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period.
From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups.
Lidl’s Christmas jumper will be available in stores nationwide from 24 November, while stocks last.