Lidl is predicting that the quietest period to shop in-store in the run up to Christmas is between 8am and 10am or 6pm onwards.
The discounter said that according to data from last year, its busiest times in store were around midday, with the highest level of footfall recorded between 12pm and 2pm.
Friday 22 December, which is traditionally the highest footfall day over the Christmas period, is expected to once again be the busiest day.
To help shoppers choose when to shop over the coming weeks, the Lidl Plus app will show real-time updates on how busy a chosen store is at any given time.
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The grocer will be closing its UK stores on Christmas Day and New Year’s Day, and many of its stores will also be shut for Boxing Day.
Earlier this month, Lidl unveiled its 2023 Christmas advert designed to remind viewers of the impact that small acts of kindness can have during the festive season
This coincided with the re-launch of the discount grocer’s Toy Bank initiative, which sees gifts given to more than 80,000 children who might not have otherwise received anything on Christmas Day.
Until 16 December, customers can drop off new and unopened toys and games to be gifted to local children.
