Iceland is set to cut CO2 emissions by more than 1,600 metric tonnes this year following the introduction of new technology across its fleet of 1,645 vans.
The in-cab driver coaching technology combines live driver feedback with rewards to produce better driving.
Developed by clean tech telematics company Lightfoot, the eco-driving solutions for fleets manages road emissions through interactive in-vehicle tech which engages with drivers in real-time on the road.
The frozen food retailer’s CO2 savings will be equivalent to removing over 200 internal combustion engine vehicles from the roads, replaced by EVs.
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it will also benefit from a 13% increase in fuel savings, while instances of speeding have also fallen 36% and harsher driving events such as rapid acceleration and sharp braking have dropped 43%.
Iceland Foods senior delivery operations manager Phil Cane said: “Iceland is committed to reducing its impact on the environment. As the world’s first food retailer to join the Climate Pledge committing to be Net Zero carbon by 2040, we have a responsibility to find innovative ways to be better across the business, and that includes our home delivery fleet.
“By celebrating great performance by our drivers and engaging with them in a way that’s all about reward, our drivers are now self-managing and self-moderating. That helps to generate a safer, happier, more motivated team of delivery drivers, which in turn brings business benefits including reduced costs, fewer accidents, and lower emissions.”
