Tesco customers can order makeup and nail products directly to their doors for the first time as the UK’s largest grocer expands its online delivery range.
More than 300 cosmetic items from Rimmel and Sally Hansen are now available for customers to order via home delivery and click-and-collect.
Thousands more products from brands including L’Oréal Paris and Maybelline will be added in the new year.
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Deliveries will initially be available from the majority of Tesco’s stores, however the full online roll out will be completed early next year.
This comes following customer feedback which found that ‘mascara’ was in the top 20 most searched-for products that weren’t available for home delivery on Tesco.com, alongside searches for ‘Rimmel’ and ‘Maybelline’.
Tesco category director for health and beauty Tom Lye said: “Customers tell us that they often search on our website and app for makeup and nail products, so we are incredibly excited to be able to answer their beauty needs for the first time, and bring customers even more of the products they are looking for at Tesco.”
To celebrate the launch, Tesco’s ‘three for two’ Clubcard Prices offer on all cosmetics is being extended online from today until 26 December, on top of existing Clubcard promotions.
For the next three weeks, the supermarket giant is also offering ‘three for two’ on all other beauty products online and in-store.
The grocer has also partnered with Evri to give shoppers the opportunity to collect Clubcard points for every parcel sent via the delivery firm.
