Asda has unveiled a sneak peek of its 2023 Christmas advert starring Michael Bublé.
The 60-second teaser, created by Havas London, premiered today (1 November) during ITV’s Good Morning Britain.
It sees Asda colleagues exploring a festive warehouse which features the supermarkets Christmas ranges from mugs to candles.
After finding a door marked ‘MB inside. Do not open ’til 1.11.23′, Bublé is revealed singing ‘It’s Beginning to Look a Lot Like Christmas.’
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The supermarket giant’s full 90-second Christmas advert is due to air on 4 November.
Asda chief customer officer, David Hills, said: “At Asda, we absolutely love Christmas and this year we’re once again on a mission to bring that warm, festive feeling to households across the UK.
“Today, we’re putting the speculation to rest and confirming that the legend that is Michael Bublé is partnering with us this Christmas to put on a showstopping performance.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
