Morrisons is set to focus on quality and innovation to drive growth next year as it looks to streamline its product range.
Speaking at the retailer’s supplier conference in Harrogate on 3 October, the grocer admitted that it was signifcantly overstocked in some categories compared to its competitors, KamCity reported.
The Morrisons executive team said that as part of its shift towards quality and innovation, it will review its ‘The Best’ range and strengthen its Market Street offer, which provides fresh food from in-store butchers counters and bakeries.
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The supermarket is also focusing its efforts on expanding and modernising its store portfolio to improve the shopping trip and make its stores easier to run.
Following its acquistion of McColl’s in May 2022, Morrisons is now expecting to complete its conversion process by spring 2024, with the introduction of a wider product range beyond its standard grocery offer, such as household and food-to-go.
This comes as Morrisons appointed Carrefour France boss Rami Baitiéh as its new CEO last month, as David Potts stepped down after nine years at the grocer.
1 Comment. Leave new
Morrison needs to take action. The stores are only moving one downwards.
Fresh offerings are not as Fresh as you would hope for, the same goes for the quality.
If you do nothing, you are going backwards.