Nisa to re-align store fascia estate to drive growth for retailers

Nisa is set to update more than 300 stores fascia over the next three years as part of a large re-branding to ensure consistency across its estate.

The symbol group removed its ‘Store of the Future 1’ specification from its portfolio in April 2014 and replaced it with the ‘Nisa Evolution Format’, updating the fascia from white to grey.

Now, Nisa will be supporting retailers that still have the old fascia by replacing this with the Evolution format, as it found that stores with the updated branding see an 11% to 13% uplift in sales.

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Retailers with the old fascia will have six months to commit to updating to the new format and are able to use their store development fund to make the upgrade.

Any stores that choose not to move onto the Evolution format will be supported in moving to Nisa’s alternative entry fascia branding or assisted in creating their own independent imagery.

This comes as Nisa looks to modernise the brand’s identity, supporting its ambitions to be the most forward-thinking symbol group in the sector.

Nisa head of format and development, Darren May, said: “With the Evolution format celebrating its 10th anniversary in April 2024, we feel this is the perfect time to modernise the estate and reward those who are proud to be a part of the Nisa symbol group.

“We have found that retailers who update their store fascia see an 11-13% increase in sales, so we want to encourage and support all retailers who have not already done so to transition to the Nisa Evolution Format.”