As Cathedral City, This, Grubby, Quorn and Meatless Farm have dropped brand new lines in the past two weeks, Grocery Gazette rounds up what they are, how much they cost and which UK supermarkets will be stocking the plant-based products.
Cathedral City
Cheese brand Cathedral City has added to its plant-based protfolio with the launch of two new products.
The plant-based Extra Mature block and cheddar flavour spread have launched in 210 Sainsbury’s stores at £3.60 and £3.20, respectively.
Saputo Dairy UK head of marketing, Neil Stewart, said: “We are always listening to what our consumers want, so that’s why are a particularly excited about ‘Our Plant Based Extra Mature Block’. Cathedral City is known for having multiple great tasting strengths, our Plant Based is now no different with the introduction of an Extra Mature variety.
“We are keen to continuously innovate in the plant-based cheese category, which is why we have used our knowledge and expertise and applied them to a spreadable cheese alternative.”
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This
Meat alternative brand This has launched a plant-based chicken crown, ‘Isn’t Roast Chicken & Stuffing’.
The brand spent the last 12 months working on the product made of a blend of soya and pea protein, with stuffing in the middle and topped with a garlic melt and sage.
The product, which serves three, will only be available for a limited time in Tesco and Sainsbury’s at RRP £5.95.
This co-founder and co-CEO, Andy Shovel, said: “Up until now going plant-based on a Sunday or in a festive period has been where hopes and dreams go to die. Nut roasts? More like not roasts. We genuinely feel like we’ve fixed it with our new Roast Chicken and Stuffing.”
Grubby
Plant-based recipe kit start-up, Grubby, has launched its first retail offer in Tesco.
The selection of three meal kits, which serve two people, landed in stores this week with a dedicated brand display.
The vegan and sustainably sourced kits are available in Aubergine Thai Green Curry, Curried Coconut Dahl and Crispy Gnocchi Puttanesca.
The meals are low in calories, made with fresh, seasonal produce and take less than 30 minutes to cook.
Grubby founder and CEO, Martin Holden-White, said: “We are incredibly excited to lead the recipe kit movement into UK retail with the launch into Tesco. It’s a big moment for us.
“80% of Grubby customers are not vegan; they’re meat reducers or simply people who want to build more plants into their diets for the benefit of their health and the planet, so the opportunity is massive. Our job is simply to make our meals so delicious that meat will never be missed, and the Tesco launch is a fantastic milestone to making cooking with plants accessible to everyone.”
Quorn
Meat-free brand Quorn has launched three new sandwich fillers to expand its chilled lunchtime offering.
From the second week in October, the plant-based Chicken and Sweetcorn, BBQ and Tikka fillers will be available in Asda at RRP £2.20.
The products are made using Quorn’s super protein, mycoprotein.
Quorn Foods UK licensing manager, Cheryl Graham, said: “After the success of our Deli range, we couldn’t wait to further expand our lunchtime range. The market for Sandwich Fillers is worth £125m annually, but penetration is low, highlighting a great opportunity to reach new customers and drive sales with different and exciting vegetarian options”.
“With the launch of our new range of Sandwich Fillers, we’re confident that Quorn can drive this penetration up, attracting new and existing meat free shoppers looking for on-trend flavours across this popular meal occasion.”
Meatless Farm
As Meatless farm has returned to shelves following its rescue from administration by VFC, the plant-based brand has added a new Chicken and Bacon style Tortelloni to its portfolio.
The new product which is rich in protein, low in sugar and cooks in five minutes, is currently available in Tesco at £3.25.
Meatless Farm and VFC CEO, Dave Sparrow, said: “Our customers and consumers are our number one priority, and we are delighted to deliver on our commitment of getting the range back on shelf for them, as well as launching NPD that continues to stretch the brand into different consumption occasions.”
