Waitrose has launched a marketing campaign for its new Japan Menyū range which looks to build on its ‘Food to Feel Good About’ brand promise.
Launching today, the campaign, which has been created by Saatchi & Saatchi and bought by MG OMD, features a series of ads across print, audio, digital, display and out of home.
It look to highlight the quality and taste of the 26-strong product range that launched last month which includes a miso aubergine rice bowl, chicken katsu curry, teriyaki salmon, mushroom gyoza, cauliflower tempura, steamed buns, chicken yaki udon noodles and tempura king prawns.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
One advert in the campaign showcases how the range is ‘Good for a midweek quickie’, while another focuses on the dishes as ‘Good news for tired cooks’.
Waitrose customer director, Nathan Ansell, said: “Our new Japan Menyū range is hugely exciting for all of us here at Waitrose, so what better way to mark the launch than with our first campaign with the brilliant team at Saatchi & Saatchi.
“Our new campaign makes a statement that can’t be missed by our audiences, whether that’s on the tube, on a digital screen or through the ad they hear on the radio.”
He added: “Our brand promise of Food to Feel Good About, which we launched a year ago, remains at the heart of this campaign, and our Japan Menyū range is most definitely something that our customers can feel really ‘good’ about.”
