Plant-based meat label Planted has secured a new major listing in supermarket chain Tesco.
The new range consists of three SKUs and will be available to buy across 350 stores nationwide from today, featuring updated packaging.
The new items are available for £3 and include: planted.chicken Lemon and Herb 160g, planted.kebab Original 160g, and planted.duck Hoisin 160g.
One of the items – planted.duck Hoisin – is a new product for the leading food-tech start-up and will debut exclusively in Tesco stores across the UK.
With 61% less CO2 than its animal counterpart, planted.duck Hoisin has been crafted with a few clean ingredients and fortified with Vitamin B12 through fermentation, including sunflowers, oats and peas.
The brand had also recently achieved certification as a B Corporation due to its dedication to sustainability and the recognition that its business model achieves significant resources conservation.
The brand is now part of a global community of businesses who meet high standards of social and environmental performance, accountability and transparency.
Last year, Planted secured a £61m funding to build on its natural biostructured meat range and expand its business in the process.
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This recognition validates Planted’s commitment to not only developing innovative and delicious plant-based alternatives, but also making a positive contribution to society and the environment.
Additionally, Planted’s range is made with 0% additives and includes dietary fibres whilst containing all essential amino acids to ensure they are a high-quality source of protein.
VP of commercial for Europe at Planted, Rob Reames, said: “At Planted we’re bucking the trend of plant-based doomsters with a launch into a major retailer with a brand new packaging to boot.
“It’s a real moment for the business, particularly as we’ll also be launching our delicious hoisin duck which has been created due to high consumer demand.”
It comes at a time when plant-based brands are seeing weakening demand due to rising costs. In June, Meatless Farm was saved from financial collapse by meat-free startup VFC.
