Campaigners have accused Tesco of greenwashing and are now urging the Competition & Markets Authority (CMA) to investigate the retailer’s green claims for its Brazilian meat.
According to The Grocer, eco-campaign group Mighty Earth claims Tesco had broken the Green Claims Code by continuing to sell Brazilian meat, saying that the supermarket goes against its own anti-deforestation pledges and overall net zero strategy.
Mighty Earth said Tesco had recently sold Bridge Valley’s chicken tikka breast slices, which use chicken from Brazil.
Tesco denied those claims earlier this month, arguing that it had stocked the branded product ‘in error’.
Activists also alleged the grocery giant had sourced some of its chicken from British producers, whose supply chains were linked to illegal deforestation practices in the Amazon.
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A Tesco spokesperson told The Grocer: “We were the first UK retailer to stop selling Brazilian meat due to the concerns we had over its links to deforestation, and we remain absolutely committed to eliminating deforestation from our supply chains.
“The chicken product outlined by Mighty Earth is from a small, branded supplier and should not have been listed in our stores. We take our commitments extremely seriously, and have apologised for this case of genuine error, which has now been rectified,” they said.
Meanwhile, Tesco has also been accused of using deceiving tactics to give the impression that their loyalty scheme savings are better than they really are.
