Britvic is expanding its presence in the UK retail sector with the launch of canned multipacks of its Indian Tonic Water.
The 330ml cans will be available in a pack of six in both classic and zero-sugar variants for £4.25, and are aimed to help retailers capitalise on the growth of at-home occasions.
According to the multinational drinks company, 56% of consumers are now going out less to eat and drink as they become increasingly cost conscious amid the cost-of-living crisis.
As a result, there’s been a boom in at-home socialising occasions over the last few years, and customers are looking to recreate an out-of-home experience in the comfort of their own homes.
In May, Britvic unveiled an £8m project to improve energy efficiency and cut carbon emissions by 50% at its London factory.
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Retail commercial director at Britvic Ben Parker said: “As a brand, predominantly known within the hospitality channel, we are committed to bringing the ‘Great British Pub’ to consumers at home as needs and behaviours continue to evolve.
“We know that shoppers want to recreate elevated serves they can enjoy out of home, at home too.
“Already worth £127m in hospitality, Britvic mixers is set to disrupt mainstream mixing in grocery and help to attract new shoppers to the brand as they look for value when drinking at home.
“Each can provides two serves which is ideal for smaller occasions and gives shoppers choice as a result.”
Last month, Britvic invested £22.5m in a sixth bottling line at its East London factory in Beckton to help support long-term growth ambitions in Britain.
