Asda’s electronic shelf edge labels (ESLs) trial has come to an end, three years after its initial launch.
The ESLs first launched in 2020 in partnership with SES-imagotag and Panasonic and were able to display pricing and allergen information, and helped store workers find products quicker.
More than 25,000 ESLs rolled out at the supermarket giants Stevenage store, however the trial has “now concluded”, The Grocer reported.
Despite the end of the trial period, an Asda spokesman said: “We’ll be analysing the results of this trial whilst we move on to other trials and projects.”
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ESL technology will still be present in Asda’s Middleton store as it unveiled a new partnership in July with Avery Berkel and Hanshow.
ESELs will be present at the stores refillable aisle and allow shoppers to see price differences between packaged and unpackaged versions of the same item in real time.
Other retailers have also introduced the technology, with trials currently live in select Aldi, Lidl, Morrisons and M&S stores.
Last year, Scotmid Co-op rolled out over 550,000 ESLs across its grocery stores in Scotland and Northern England following successful trials while Southern Co-op began replacing its paper labels with ESLs across all stores last summer.
At the time, Southern Co-op retail transformation project lead Mark Barnett said the stores featured in the ESL trial had “increased efficiency, assured pricing and product information, reduced paper wastage and an enhanced store team morale”.
