Asda is giving shoppers the chance to pre-book their Christmas food delivery from next week, marking the earliest that slots have ever been available.
From 3 October, Asda’s Delivery Pass members can book a grocery delivery or click and collect slot online at Asda.com or via the app, with all other customers able to reserve their slot from 10 October – two weeks earlier than in 2022.
Over one million home delivery and click and collect slots will be available in the week leading up to Christmas, with Christmas eve slots open for bookings from 20 December.
The grocer’s turkey pre-order service will be available when the first delivery slots open, with last orders taken on 14 December.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
This comes as the supermarket giant looks to make it easier for consumers to spread the cost of the big day amid the ongoing cost-of-living crisis.
Asda’s latest Income Tracker shows that despite improvements on inflation figures, disposable income continues to fall for 60% of UK households compared to the same time last year.
Senior vice president of ecommerce, Simon Gregg, said: “We know that customers are thinking about ways they can spread the cost of Christmas this year, so to help these shoppers get a head start with preparations we’re releasing our delivery slots earlier than ever, and with over one million slots available in Christmas week we’re confident that shoppers will be able to secure their preferred delivery slot.”
Asda first unveiled its festive range last month, featuring 57 new plant-based and 35 new Free From products, an Extra Special Specialty Cheeseboard a chocolate and honeycomb avalanche ‘showstopper’ dessert, and its first signature flavour – Brown Butter and Spiced Dark Rum – which has been used in the retailers mince pies and stuffing.
