Morrisons has partnered with independent retailer Fresh & Proper to launch it’s third ‘Together with Morrisons’ store.
Launching in Fordham, Cambridgeshire, the 3,000sq ft new store has created 14 new jobs in full and part-time roles and offers customers a mix of Morrisons own-brand products and branded favourites.
The ‘Together with Morrisons’ proposition from the supermarket chain is designed for independent store owners with established local brands and larger stores.
As a fifth generation East Cambridgeshire business, Fresh & Proper is looking establish relationships with local suppliers to champion local produce and source items from them directly.
The first “Together with Morrisons” store opened in May 2022, in partnership with Warner’s, and earlier this year, Jempsons opened too.
In addition to the new store model, the number of independent retailers opening up ‘Morrisons Daily’ stores has continued to grow over the last year.
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Sales director of franchise and wholesale supply at Morrisons Paul Dobson said: “We’re delighted to be partnering with Fresh & Proper to open another ‘Together with Morrisons’ store.
“We have worked closely with their team to ensure the Fordham community is getting a fantastic store with a mix of Morrisons own brand products and branded favourites and we look forward to adding local produce from local suppliers in due course.”
MD of Fresh & Proper, Joshua James, said: “We’re proud and honoured to be partnering with Morrisons and opening our ‘Together with Morrisons’ stores in Fordham.
“Our family has been running businesses in this area for over 200 years, including my father Jonathan’s first ever store and a farm shop located on my grandfather’s farm just three miles down the road from our new store.
“We’re really excited to continue serving the local community and offering our customers access to a wide breadth of products.”
The news comes as Morrisons has rolled out its eighth round of price cuts this year on 170 products, adding to over 1,000 prices that have already been locked or lowered.
1 Comment. Leave new
Very well laid out store. Purchased Saturday Daily Telegraph 10 a.m and found later that inside supplements had been removed – maybe not a good idea having newspapers outside?