BP launches loyalty pricing programme

BP has launched a new loyalty pricing programme to give customers exclusive discounts on retail store products.

The scheme will automatically apply discounts at the till on selected products, including from supermarket giant M&S Food and Wild Bean Cafe, when customers can scan their BPme Rewards card or app at 300 BP company-owned retail sites across the UK.

The products included in the offer will regularly change throughout the year, with current promotions including ‘buy three bottles of M&S wine and save 25%’, as well as a 50p saving on a Wild Bean Cafe breakfast bap and drink and a 40p multibuy saving when purchasing two bottles of Lucozade Sport.

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These savings build on points that can be earned and redeemed on fuel or store purchases, as well as with selected partners including Amazon and M&S.

Customers will also continue to receive personalised promotions through the BPme app.

BP VP of mobility and convenience retail UK, Sonya Adams, said: “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.

“It’s all part of how we are evolving our convenience proposition and providing customers on-the-move with quality food and beverage-led offers at our network of convenient roadside locations across the UK.”



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