Asda has revealed that it will be giving away £15m to customers throughout September to mark the first birthday of its Asda Rewards loyalty app.
As part of the celebrations, the supermarket chain has launched a new ‘Spin the Wheel’ game in the app, giving customers a guaranteed Cashpot bonus every day they ‘spin’ during September.
To win their share of the £15m up for grabs, customers need to spend £5 or more in-store or online, scan their Rewards app and spin the wheel. Depending on where the wheel lands, 50p, £1, £5 or £100 will be added to their Cashpots.
The £15m Spin the Wheel bonus is the single biggest giveaway since Asda Rewards launched 12 months ago.
More than seven million customers have used the app since launch and have earned over £200m in their Cashpots, which they can use to reduce their grocery bills.
To celebrate the initiative’s first birthday, from Thursday 21st September to Monday 24th September, the grocery giant will also have a physical version of Spin the Wheel game at fifteen of its stores, including Watford, Derby and Pudsey.
New Asda Rewards users will also be able to take advantage of the First Scan Bonus – until Saturday 30th September – receiving £5 in their Cashpot.
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Senior director for loyalty Mark Baxter said: “We launched Asda Rewards last year to reward customers for simply shopping at Asda.
“Since then, over 7m customers have been earning pounds by buying star products and completing missions.
“We are always looking at new ways to give back to our customers via Asda Rewards, so we’re excited to be celebrating its first birthday by rewarding our customers with a guaranteed Cashpot bonus throughout September.”
The supermarket also launched a new ‘Back to School’ bonus on its Rewards app to help customers save on essentials.
