Gopuff has launched a new advertising platform in the UK, which aims to bring brands the unique opportunity to follow customer trends, such as where and when they’re shopping.
The instant delivery platform looks to enable labels to ensure that advertised products are available locally in Gopuff’s local micro-fulfillment centers and reach a wider customer base, such as millennial and Gen-Z shoppers.
Using Gopuff’s CitrusAd integration, partnered brands are able to seamlessly plan, buy, measure and manage ads on the platform.
As a result, the platform delivers ‘exceptional’ revenue and ROI for partners, while helping customers find relevant products that are delivered in minutes.
In addition to enabling CPGs to advertise their products on Gopuff, the company has expanded its partnership with Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, to enable non-endemic advertising at checkout.
In the US, this capability has powered a higher-than-average engagement rate of 5%. Ad spending in retail media is forecasted to reach around $60bn (£47bn) by 2024, according to eMarketer.
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Daniel Folkman, senior vice president of business at Gopuff, said: “For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US.”
He added: “As we continue to grow and innovate in the retail media space, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”
EMEA CEO for CitrusAd, Alban Villani commented: “Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK.
“The quick grocery market is evolving fast and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys.”
In June, Gopuff launched a new section on its mobile app called ‘Morrisons Corner’ where users are able to purchase own-label Morrisons products.
