Tesco has reduced the price of its F&F range of period pants by covering the cost of VAT, in a bid to make them more affordable for customers.
The permanent 20% reduction will bring the range in line with other period products which have been exempt from VAT since 2021.
Rolling out from today (21 August), the change will take place across all eight lines of own brand F&F period pands sold by Tesco, with a three pack reduced to £14.50 from £18 and a single pack now £6, down from £7.50.
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This comes as the supermarket giant joined the Say Pants to the Tax campaign last week, which calls on the government to reclassify period pants as a period product so they can be expemt from VAT.
Tesco was also the first retailer to cover the cost of VAT on nearly 100 own label and branded tampons and sanitary products in 2017.
Tesco group communcations director, Christine Heffernan, said: “We know that the cost of buying essential period products can be a real struggle for many people and we want to do our bit to help by covering the cost of VAT on period pants, helping to make this more sustainable option more affordable for customers.
“We were the first retailer to cover the cost of VAT on period products in 2017 and we’re proud to be helping customers again by covering the cost of VAT on period pants now, to make them that bit more affordable”.
