Deliveroo is launching a new feature that will allow customers to top up their takeaway orders with additional grocery items from Deliveroo’s rapid grocery ‘HOP’ sites.
Following a successful trial in London, the new app addition will be rolled out nationwide by the end of the year. It will also be available at the delivery platform’s retail partners such as Co-op, Sainsbury’s, Waitrose and Morrisons.
For example, customers are now able to order some milk and croissants for breakfast alongside their favourite Friday night dish.
The feature has been developed in response to customer demand, with many Deliveroo customers placing a second order within minutes of their first.
Under the new functionality, once a customer places their order with a restaurant, the order tracker page will allow them to add other items from a nearby Deliveroo grocery partner within the next 10 minutes.
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Chief business officer at Deliveroo, Carlo Mocci, said: “We are passionate about creating the ultimate food experience for our customers and now, through our cutting-edge tech, they can create their perfect takeaway order.
“Be it combining their favourite restaurant dishes with prepping for the day ahead with tomorrow’s breakfast snacks, or making sure they have snacks and popcorn to get them through movie night, the new top-up feature lets us deliver that great food experience all at once,” he added.
The news comes as Deliveroo is considering a shareholder payout of up to £250m through dividends, as it builds confidence after it cut losses in the first half of the year. The food delivery app’s losses currently stand at £83m, down from £153m a year ago.