George at Asda has partnered with Stacey Solomon to launch an exclusive homeware range.
The partnership with the Asda-owned fashion brand will see the TV presenter and interior-design enthusiast create her first homeware range, named ‘At Home with Stacey Solomon Exclusively for George Home’.
Over a year in the making, the 200+ piece collection is designed by Solomon and features items for the whole home across bath, bed, dining, living and accessories.
Famous for her homeware hacks and storage solutions, Solomon has incorporated her own personal style – including slogans and dog motifs to some of the designs – taking inspiration from her very own dogs, Peanut and Teddy.
With prices starting from £1 on 7 September, the range is set to be refreshed seasonally with an initial drop featuring autumnal accessories.
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Stacey Solomon commented: “As someone who’s obsessed with interiors, I’m always snooping in the George Home aisle. They always have great quality ranges at an affordable price and that was really important when it came to designing my own.
“I’ve loved the whole process of creating each piece. There’s lots of my own style in the designs, from the olive leaf theme that’s inspired by the trees at Pickle Cottage to my very own Peanut and Teddy pattern. I hope people love it as much as I do!”
Chief commercial officer for George at Asda and general merchandise, Liz Evans, added: “We’re so excited to partner with Stacey on George Home. We love her style and know how much she resonates with our customers.
“Together, we’ve created a super affordable, quality range that will make any home stylish this Autumn Winter. It’s the start of an exciting journey together and we’re looking forward to seeing how we shape and evolve the range in years to come,” she said.
Earlier this year, Asda rolled out its first exclusive high-quality fashion range for George at Asda in a “supermarket fashion first”, with prices ranging from £12 to £77.
