Asda launches elevated Exclusively at George fashion collection
Asda is set to launch the first elevated collection of its clothing brand, George at Asda in a “supermarket fashion first.”
The Exclusively at George range will roll out in-store and online from 11 May and looks to offer high-quality fashion “at accessible prices,” ranging from £12 to £77.
Described by the retailer as “laid-back luxury,” the 40-piece collection features cotton, linen, satin and silk fabrics across a range of dresses, trousers, T-shirts and two-piece suits.
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“Exclusively at George aims to provide superior fashion at accessible prices, with staple pieces that can be mixed and matched to make every outfit appear effortlessly elegant,” Asda told Drapers.
This collection comes as a second ‘supermarket-first’ for the brand this year, following the launch of its everyday casualwear specially adapted to make independent dressing easier for children and young people with additional needs and reduced mobility.
The range which launched in February sees each item of adapted clothing featuring hidden hook and loop fasteners on necklines that make slipping sweatshirts on and off more comfortable, whilst higher backs and longer legs ensure a level waistband and better leg length when seated.
4 Comments. Leave new
I think it s about time asda did something with clothes I know they cheap but they are so bad and have been for a while
Love Asda
Love asda clothes and they seem to be getting better and Better so much choice and different. The new range is amazing have the Stripped dress and silk shirt
Now we just need kaftans for men (like they used to wear, let’s shop like its the 19650s – or even 1260s)