Retailers to net £463m from Women’s World Cup

Retailers are expected to earn £463m in sales as consumers stock up for the 2023 FIFA Women’s World Cup.

According to new forecasts from the Women’s World Cup 2023 Spending Report by savings site VoucherCodes, approximately 7.1 million Brits are said to be tuning in across the nation to watch the match fixtures.

Due to large time differences and early broadcasting times, only 4.9m viewers are expected to watch at least one match at a pub, bar, or restaurant during the competition, although the figure may rise if England makes it through to the final game.

The report predicts that the entire tournament will provide a £578.9m boost to the economy, including food and drink sales, souvenirs, sportswear and more.

As a result, retail sales are expected to far exceed the forecast spend levels for hospitality venues of about £32m.

Out of the £116.3m predicted to be spent during the quarter final stage in supermarkets and convenience stores, food and drink is expected to be the main expense at £92.9m, according to VoucherCodes.

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SVP international and managing director at VoucherCodes, Maureen McDonagh, said: “Retailers are set to experience a busier than usual period as consumers stock up on match day essentials.

“Early kick-off times and the rising cost-of-living means many fans will enjoy the games from their sofas in a bid to save funds.

“Family friendly offers should be a key focus area for retailers looking to attract new customers during this period, given the family following of the women’s game.”

She added: “Retailers should try to keep these offers available over the weekend, amidst a quick turnaround for the semi-finals on Tuesday 16 August.”

In comparison to last year, food and drink was expected to account for over £1bn of retail sales for the Men’s 2022 FIFA World Cup.



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