Southern Co-op implements electronic shelf labels across entire estate

The Southern Co-op has rolled out over half a million electronic shelf labels (ESLs) across its entire estate in the UK.

The retailer said the ESLs, which are now featuring in its 197-strong store estate, would save approximately £220,000 annually in paper and printing costs.

According to The Grocer, the installation programme was delivered in partnership with Scotmid Co-op, which delivered the initial trial at one of its Scottish stores in December 2020.

Additionally, Scotmid finished the implementation of more than half a million electronic shelf labels across 189 food stores in October.

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Southern Co-op retail proposition manager, Pete Treasure, told The Grocer: “We trialled the technology with Scotmid Co-op at the very end of 2020, and the feedback from store colleagues was so overwhelmingly positive that we knew we needed to move forward and roll this out across all of our stores.

“The technology has been wholeheartedly embraced by our colleagues, who often found the task of replacing the paper labels tedious.”

He added: “The best thing is that it enables promotions to change over as soon as a store opens its doors. Plus, the larger electronic labels can display legal information such as allergens, Think 25 messaging, and home delivery options.”

Back in February, Southern Co-operative members have raised £75,000 in support of local communities, food banks and those who rely on their services.

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