Asda has partnered with BBC Children in Need to launch a Fuelling Potential campaign that looks to tackle hunger over the school holidays.
Over the next three years, the collaboration looks to ensure 100,000 children have access to nutritious meals during the BBC Children in Need funded holiday sessions, which look to boost mental health and physical wellbeing.
The campaign comes as a survey by the charity found that 79% of parents believe rising costs are likely to affect their summer plans, while 63% are concerned about being able to provide food for the family over the period.
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BBC Children in Need chief executive, Simon Antrobus, said: “We are enormously grateful to our longstanding partner, Asda, for their continued support and their commitment to making a difference to young lives.
“Over the next three years Fuelling Potential will help us support even more local charities and projects working to combat food insecurity in communities across the UK, helping more children and young people to thrive and be the best they can be.”
Asda senior director of corporate responsibility and ESG, Jo Warner, added: “We know this year will be particularly tough for families facing increased costs over the summer holiday period, so we’re delighted to partner with BBC Children in Need to provide meals and activities over the holidays.”
The Big 4 grocer will also be offering £1 meals to all children that visit its cafés throughout the school holidays this summer, alongside half price adult meals from 3pm each day.
This comes as Asda has extended its partnership with Just Eat, having rolled out its café menu to 129 new locations.
The offering will allow shoppers to purchase the supermarkets breakfast sandwiches, paninis, pizza and sweet treats via the delivery giant.
