Asda rolls out café menu on Just Eat to 129 new locations

Asda has extended its partnership with Just Eat, having rolled out its café menu to 129 new locations.

The offering will allow shoppers to purchase the supermarket’s breakfast sandwiches, paninis, pizza and sweet treats via the delivery giant.

Meal deals such as ‘any 14″ pizza, four sides and a drink for £15.95’ or ‘two pizzas for £20’ will also be available when ordering.

The move follows a successful trial in 42 stores, taking the total number of locations to 171.

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Asda said that during the trial period, thousands of customers placed orders each week, with pizza being the most popular item.

This also comes as part of the grocer’s strategy to increase its quick commerce presence and will sit alongside its current grocery offering with Just Eat.

A spokesperson for the grocer said: “We welcome over 150,000 customers into our physical Asda cafés each week and are really excited to be able to offer our customers the chance to have their favourite dishes delivered to their doors through this new partnership with Just Eat.

“This expansion helps to bolster our strategy to bring Asda value and quality to more communities across the UK by giving customers the ability to purchase their favourite Asda products whenever and however they like.”



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