Baileys Chocolate expands festive range with first advent calendar
Baileys Chocolate has unveiled its 2026 Christmas range, led by the launch of its first advent calendar.
The new Baileys Chocolate Advent Calendar, priced at £3.50, contains 24 milk chocolate buttons infused with Baileys Original Irish Cream flavour and will be available at Sainsbury’s and selected retailers.
The launch forms part of a wider festive collection spanning gifting, sharing and self-treat formats.
Returning products include Baileys Chocolate Caramel Whirls, which launched last year and will be available in single and three-pack formats, priced at £1 and £2.75 respectively.
Baileys Original Irish Cream Truffles will also return at £5.25, alongside the £7 Baileys Chocolate Collection Box and festive truffle tins and boxes with RRPs starting from £5.
The truffle range now uses fully recyclable paper twist wraps, which manufacturer Lir Chocolates said will remove 13,000kg of non-recyclable plastic from the market each year.
Baileys Chocolate said its sales grow 52% over the Christmas period, with the range designed to target both gifting and self-treat occasions.
Lir Chocolates brand manager Ethan Duffey said: “Christmas remains the biggest opportunity for premium chocolate, and our 2026 Baileys Chocolate collection has been developed to help retailers maximise every gifting and self-treat occasion throughout the season.”
He added that the new advent calendar and returning Whirls range combine new formats with established festive favourites.
The collection will be stocked across retailers including Sainsbury’s, Tesco, Morrisons, Waitrose, Asda, Lidl, Ocado, Iceland and Card Factory.
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