Aldi is expanding its Super 6 fruit and veg promotional range to raise cash for charity, which will impact all stores across the UK over the next few weeks.
The German discounter will be officially renaming its Super 6 to Super 7, with a proportion of profits from the seventh item in the range being donated to its charity partner, the Teenage Cancer Trust.
From this Thursday, the Super 7 range will include little gem lettuce, with 7p from every purchase going towards supporting the teenage charity.
As part of the campaign, Aldi is raising funds and aiming to increase awareness that around seven teenagers and young adults are diagnosed with cancer every day in the UK.
The supermarket is also selling new reusable shopping bags as a Specialbuy to raise further funds for the charity, which have been designed by a young person who has been supported by Teenage Cancer Trust.
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Aldi has raised over £8m for Teenage Cancer Trust since partnering with the charity in 2017, and is now looking to hit its target of raising £10m by 2027.
Sustainability Director at Aldi UK Liz Fox commented: “Teenage Cancer Trust does such a vital job of caring for young people affected by cancer, and our new Super 7 campaign aims to raise awareness of all that they do.”
“Without donations they won’t be able to make a difference to so many young lives, and we are incredibly grateful to our colleagues and customers for helping us in our fundraising efforts so far for Teenage Cancer Trust,” Fox added.
At the same time, more retailers are setting up their own initiatives to support cancer patients. Iceland partnered with Prostate Cancer UK and cleaning brand Astonish in June to raise funds and awareness for the thousands of men affected by prostate cancer.
In February, Tesco launched at-home testing kits detecting various health problems, including bowel cancer, in more than 500 UK stores. Earlier in 2022, Waitrose, Aldi, M&S, Morrisons, Sainsbury’s and Asda all supported Bowel Cancer UK’s #GetOnARoll campaign with the launch of toilet roll packaging featuring bowel cancer symptoms.
